Meet the marketing team
We are a multi-faceted team of communicators, product enthusiasts, designers and organizers – with a shared mission of promoting our company through branding, marketing campaigns, advertising and public relations.
Who we are and what we do
We create a strong brand identity through compelling webinars, social media posts, product information and sales materials aimed at prospects, partners and customers. From product marketing and lead generation to social media and event planning, we ensure that DocuWare stands out in every interaction and cross media campaign.

Marketing Americas
- Partner recruitment, onboarding and engagement
- Developing new programs and campaigns
- DocuWorld User & Partner Conference
- Supplement marketing
Marketing EMEA
- Focus on the markets DACH, FR, UK, ES, IT
- Enabling partners for demand generation
- Demand generation/scalable programs for direct sales
- Trade shows, partner conferences, regional events
- Regional Campaigns
- Content Syndication
Global Channel Marketing
- Partner recruitment, onboarding and engagement
- Developing new programs and campaigns
- Supporting our sales teams
- Events
Product Marketing
- Building a bridge between product/solution development and prospects, customers and our sales team
- Creating product content
- In charge of competitive insights and buyer personas
- Product launches (co-owned with Product Management)
Corporate Communications
- Media relations
- Social media
- Internal communications
- Supporting employer branding
Marketing Operations
- Project management of our marketing technology stack
- Streamlining, standardizing and documenting processes
- Best practices and strategy for use of marketing technology
- System integrations and data flow
- KPI definition and reporting
- Budget tracking and management
Brand, Content & Creative
- Finding and designing creative solutions for marketing and communication assets, online and offline
- Production and go-live of these assets
- Maintain a consistent corporate identity that reinforces our brand
- International trademarks and intellectual property
Learning Experience Design
- Creating and enhancing learning experiences
- Designing, developing and producing eLearning in various formats
Discover our career paths
Marketing Manager
While overseeing regional marketing activities, this role plans & executes marketing campaigns with a focus on paid digital channels.
Social Media Manager
Manages social media to boost brand awareness, sentiment, and engagement as part of the in-house marketing team.
Graphic Design Specialist
Working within the creative team, this role is responsible for bringing corporate design and marketing initiatives to life visually.
Website Specialist
Manages web presence, ensures great user experience, collaborates with developers, and supports marketing.
Marketing Campaign Manager
Drives awareness and demand by leading global marketing campaigns across channels and direct sales.
Sales Development Representative
Contact prospects to create sales opportunities, assist with data cleansing, and route inquiries for follow-up.
What our team says
The best part of working at DocuWare is the people I get to interact with. Being surrounded by passionate and talented colleagues not only inspires me but also propels my professional growth. The work culture at DocuWare is driven and innovative, fostering a supportive and caring environment which motivates everyone to excel.
Sarah Rose
Marketing Manager
As our company and the world around us evolve, so does our understanding of how we can be better at doing what we do. That doesn’t only mean offering a better product; it means inspiring each other to be open to new perspectives and strengthening the feeling of togetherness that exists amongst us.
Samina Sabir
Director Corporate Communication
DocuWare's culture is built on trust, respect, and continuous improvement. Everyone is encouraged to contribute their ideas, and leadership genuinely listens to feedback. It’s a place where collaboration thrives, and challenges are seen as opportunities to grow together.
Alai Ayerdi
Team Lead Marketing West & South
The leadership at DocuWare is one of our biggest assets. It's rare to find a C-Suite as warm, open, and accessible as the team here. No matter your level, our leaders make an effort to know you and collaborate on projects, making you feel empowered and connected to DocuWare's goals.
Marcus Haugen
Social Media Manager